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AIDS/LifeCycle Finish Line Festival is the culmination of a 7-day, 545-mile fundraising bike ride from San Francisco to Los Angeles. The organization moved their Finish Line Festival to a new location at the beach in Santa Monica, and hired CG Events to oversee logistics and global event planning for the event. We managed all permitting and site requirements, working in close collaboration with the City of Santa Monica & event teams from the Los Angeles LGBT Center to bring this new event to life.  

AIDS/LifeCycle Finish Line Festival video

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